Production Updates

Benjamin Briggs
Not Long Now

Not Long Now

Firstly I need to start with an apology. I got a little over-excited last month and misread the delivery date for the cases and dials. They will be arriving in early October and not early September. So I, unfortunately, don't have pictures as I promised last month. I'm sorry for getting everyone's hopes up. However, I do have a pleasant surprise. The first batch of movements from Sellita arrived ahead of schedule. Our watchmakers have begun a strip down and thorough inspection. Furthermore, I've started prepping the orders, and some of you will have already received your Kickstarter survey to...

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Benjamin Briggs
The Calm Before the Storm

The Calm Before the Storm

We have now received all our AF straps from https://af0210strap.com. They look great. We've had our logo etched into the buckle and printed on the inside of the strap alongside AF0210's. All backers will be getting one of these with their watch. But for anyone who wants extra, expect these to go on sale in the next few weeks.  We are going to start to gather shipping information, so keep your eyes on your inbox for a Kickstarter survey. Other than that, I don't have a whole lot to say this month. We are in the calm before the storm....

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Benjamin Briggs
Packaging Sneak Peak

Packaging Sneak Peak

Another short update this month. Things are still progressing nicely. The last of the AF straps are being printed and I should have them in the next few weeks. In Switzerland, production continues on schedule. As I promised in my last update, here is a sneak peek at the packaging for you guys.  I'm really happy with how they have turned out. I've designed the double wide pillow to accommodate both straps or you could even keep your original W.W.W nright next to its modern brother. But packaging is more than just a box. I've also been working on the...

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Benjamin Briggs
A Little Surprise

A Little Surprise

Just a short update this month. Production is still humming along, and our suppliers reassure me we are still on track. As it's been a fairly quiet month, I'd like to reveal a little surprise I've been working on since the project ended; A 75th-anniversary commemorative coin. All watches bought this year will ship with this coin as a way of showing our gratitude to everyone who has helped make this watch a reality. As I mentioned in the last update, the Contemporary Straps have arrived, and the new colours will be available for sale soon. I'm just trying to...

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